From the beginning, Vered has been known for her ‘healing hands” and transportive treatments. Several New York City editors have described her work as “more like a spiritual experience than a facial.” From the young age of 18, when she acquired her aesthetic license from cosmetology school in Tel Aviv, Israel; she was drawn towards holistic healing and quickly combined different alternative modalities into her practice. She is certified to practice aesthetics, shiatsu, cupping, aromatherapy, and herbal medicine.
The inception of VERED organic botanicals started at the urging of her private clients, who begged her to bottle her customized facial oil blends. Vered would send many of them home with a small bottle of the remaining potion to prolong their treatment experience. Several started wearing their oil as a ‘perfume’ throughout the day. The feedback was always the same: the blend not only maintained a glow to the skin, but also reduced stress, and brought an immediate sense of well being.
Despite the incredible feedback from clients, the true motivator to create the VERED line centered around her very own challenging health issues, which she faced years later after she experienced a sudden health crisis. She had come down with an undiagnosed illness, which had sent her to some of the best doctors conventional medicine had to offer. A year later, and several expensive tests behind her, she was still no closer to a diagnosis. The doctors dismissed her and suggested anti-acids for her chronic stomach pain.
Feeling defeated, she turned to her massive collection of organic herbal remedies and tinctures that she had been extracting for years. She opened her books, researched health websites, and held private sessions with a homeopathic teacher. She applied all her years of research and study about herbs, nutrition, and alternative medicine into practice on herself, leaving her fear at the door.
In short, she took control of her own health.
Almost immediately, she started to experience the positive effects of her remedies and felt immediately empowered. She not only started to regain back life-force energy, but also some of the pounds that she had lost during her illness.
This was the true turning point for Vered. She was both excited and humbled by the healing effect of nature and her ability to utilize it. This was the missing key to the alchemy of VERED: a botanical and organic line that blends her magical aromatherapy formulas into a base of therapeutic herb-infused oils that are truly magnificent, not only in scent but also in the effectiveness of each product.
All VERED organic botanical products are hand-made in small batches, and made with love from NYC